Sunday, 2 September 2007

How powerful are adverts?

SMOKING Graphic images are to be placed on cigarette packets by the end of 2009 in an effort to increase awareness about the effects of smoking. Read more here. Some of the images that will be used are here (warning - some of these are quite graphic).

About 106,000 people in the UK die each year due to smoking, many of these suffer for many years with diseases such as COPD (chronic obstructive pulmonary disease). About half of all smokers die from smoking-related diseases.

Do you think these images will work? Will they reduce the number of people smoking?

There are new laws from August 2007 which allow gambling to be advertised. Read about it here. Some people say this will only lead to more people addicted to gambling.

How powerful do you think advertising is?